Clicks, not customers
Your report shows reach, impressions and clicks. It does not show how many leads became customers, or what each customer cost you in AED.
The problem
Most businesses are paying for ads they cannot measure
You see clicks and likes. But when you ask how many customers the ads brought in, nobody gives you a straight answer. These are the three problems we hear most from business owners in the UAE.
The same ads for months
Gulf audiences are small, so people see the same ad again and again. When creatives are not refreshed, results fade and costs climb.
Tracking that misses sales
Browser tracking misses many online sales and almost every WhatsApp enquiry. Meta then learns from half the picture, and your ads look worse than they are.
How we work
Four steps, in this order
Most agencies start by spending your budget. We start by making sure every result can be counted.
Audit
We review your ad accounts, tracking and numbers, then show you what is working and what is wasting money.
Fix tracking
We set up server side tracking and the Conversions API, so every lead, call, WhatsApp message and sale is counted.
Launch and test
We launch clearly structured campaigns and test new audiences and fresh creatives every month.
Report and improve weekly
Every week you get a plain English report, and we move budget toward what brings in customers.
What we do
Ads, tracking and creatives, run as one system
Each part makes the others work better. Good tracking teaches the platforms who your buyers are. Fresh creatives keep costs down. Clear reports keep everyone honest.
Meta Ads
Facebook and Instagram campaigns built for leads, WhatsApp enquiries and online sales.
Meta Ads managementGoogle Ads
Search and Performance Max campaigns that reach people who are already looking for you.
Google Ads managementTracking setup
Conversions API and server side tracking, so Meta and Google see the sales your ads really drive.
Tracking setupAd creatives
New static and short video ads every month, in English, with Arabic on request.
Ad creativesWhat's in every plan
Written into your agreement, not just promised on a call
These are the things owners tell us they never got from an agency. Every Najmetric plan includes them.
A named senior strategistOne named person runs your account and answers your messages. You always know who to call.
8 or 12 new ad variants every month8 on Starter, 12 on Growth. The number is in your contract, so creative refresh is never optional.
A weekly report in plain EnglishSpend, leads, cost per lead, sales and ROAS, plus what we will change next week.
Month to month after 3 monthsYour first term is 3 months. After that, you stay because it works, with 30 days notice to leave.
You pay Meta and Google directlyYour ad budget goes from your card to the ad platforms. We never hold your ad spend or add a markup to it.
Tracking set up in month 1We fix tracking first, so every decision after that is based on numbers you can trust.
Proof
Results, shown honestly
We only publish real results, with each client's written permission, and we always show the time period and the ad spend behind them.
[Sector and country, for example: skincare ecommerce brand, UAE]
Before[AED X]cost per lead
After[AED Y]cost per lead
[Time period, for example 90 days] · [Monthly ad spend, for example AED 15,000] · [What changed: tracking fixed, new creatives, restructured campaigns]
[Sector and country, for example: dental clinic, Dubai]
Before[X]tracked leads a month
After[Y]tracked leads a month
[Time period] · [Monthly ad spend] · [Short client quote, only if the client wrote and approved it]
[Sector and country, for example: cloud kitchen, Riyadh]
Before[X]ROAS
After[Y]ROAS
[Time period] · [Monthly ad spend] · [Screenshot of the report with private data hidden]
How we present results. Every case study shows the time period, the monthly ad spend and where the numbers came from: the client's own ad accounts and sales records. Results depend on your product, offer, market and budget, so past results are not a promise of future ones.
Who we work with
Built for small and growing Gulf businesses
We work with owners and marketing managers who want ads to bring in customers, and want to see the numbers that prove it.
- Ecommerce and D2C brands
- Clinics and salons
- Restaurants and cloud kitchens
- Real estate brokers
- Training and education
- Home services
Best fit: businesses spending AED 5,000 to 60,000 a month on ads.
Plans from AED 3,500 a month
Clear, flat monthly fees with no surprises. Your ad spend is paid directly to Meta and Google and is never marked up.
FAQ
Questions owners ask us first
What is the minimum ad budget you work with?
We work best with businesses spending at least AED 5,000 a month on ads, paid directly by you to Meta and Google. Below that, there is usually not enough data to test properly, and our fee would be too large a share of your total budget.
How long is the contract?
Your first term is 3 months, because setting up tracking and testing properly takes time. After that, your plan runs month to month and you can cancel with 30 days notice.
Who owns the ad accounts?
You do. Your ad accounts, pixels, data and audiences stay in your name, and you own the final creatives once they are paid for. We work through partner access, which you can remove at any time.
How fast will I see results?
Month 1 is for fixing tracking and running the first tests, so you will see clean, trustworthy numbers within the first few weeks. Months 2 and 3 are about scaling what works. We will not promise a specific result, and you should be careful of anyone who does.
Do you make the ad creatives?
Yes. Every plan includes new ad variants each month: 8 on Starter and 12 on Growth. We produce static and short video ads with copy in English, and Arabic on request. You approve every ad before it goes live.
Which countries do you serve?
We serve businesses in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. We work remotely, and our strategists work on Gulf time, Monday to Saturday.
How does reporting work?
Every week you receive a short report in plain English showing spend, leads, cost per lead, sales and ROAS, with notes on what we changed and what we will do next. Growth plan clients also get a weekly call with their strategist.
What does the free audit include?
We review your Meta or Google ad accounts and your tracking, then send a recorded video walkthrough within 3 working days. It covers what is wasting money, what is working, what your tracking is missing, and the 3 changes we would make first. There is no obligation to work with us.
Free ad audit
Find out what your ads are really returning
Get a free review of your ad accounts and tracking, with a recorded video walkthrough within 3 working days. No obligation.
Get a free ad audit