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Cookie Policy

Last updated: [PUBLICATION DATE]

Cookies are small files that a website stores in your browser. Similar technologies, such as local storage, work in a similar way. This policy explains which ones we use and how you can control them. For how we handle personal data more generally, see our Privacy Policy.

1. Types of cookies we use

Essential

These make the website work and remember your cookie choice. They do not track you across other websites, and they cannot be switched off.

Analytics

These help us understand how visitors use our website, for example which pages are read most, so we can improve it. We use them only if you click "Accept all".

Advertising

These help us measure whether our own ads on Meta and Google lead to visits and enquiries. We use them only if you click "Accept all".

2. The cookies on this website

NameProviderTypePurposeDuration
nm_consentNajmetricEssentialRemembers your cookie choice (stored in local storage)Until you clear it
_gaGoogle AnalyticsAnalyticsTells visits apart2 years
_ga_[ID]Google AnalyticsAnalyticsKeeps track of a visit session2 years
_fbpMetaAdvertisingMeasures visits from our Meta ads [ONLY IF YOU ADD THE META PIXEL]3 months
_gcl_auGoogle AdsAdvertisingMeasures visits from our Google ads [ONLY IF YOU ADD GOOGLE ADS TAGS]3 months

3. How to manage your consent

When you first visit, a banner asks for your choice:

  • Accept all allows essential, analytics and advertising cookies.
  • Essential only allows only the cookies the website needs to work.

Until you choose, analytics and advertising cookies stay off. You can change your mind at any time:

You can also delete or block cookies in your browser settings. Blocking essential cookies may affect how the site works.

4. Contact

Questions about cookies? Email hello@najmetric.com.

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